I am currently reading Tribes by Seth Godin. So, of course, when I came across an article that referenced his book, I had to stop and read it. The article, LEADERSHIP AS A SOCIAL MEDIA STRATEGY: Leadership content inspires … so why not use it? by Ilana Rabinowitz, discusses the emotional connection between leadership and

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Everything we do in business is about communication: communicating our message to your client; communicating who we are as a company; and, communicating our goals and objectives within the company.  We use our language skills to effectively communicate those messages and, therein, lies the rub. Language is a dynamic, ever evolving thing. It constantly changes

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Lois Geller, a contributor at Forbes, recently posted this article about branding. I think sometimes we forget the simplest of truths when it comes to owning a small company…we are our brand. When it comes to building a brand in a small company, it is about who we are, how we manage the challenges of

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Eric Alston, former Bank of America VP of Global Human Resources and Charlotte SCORE Mentor, has joined NextStep Marketing, LLC. Eric has a strong background in communication and business strategy development and has recently completed the Duct Tape Marketing Intensive training program. He is a graduate of Penn State University and received his MBA from

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  CANDIDATE PAT MCCRORY SPEAKING AT UNITED WE SERVE BENEFIT   Gala to benefit Operation Purple and launch Charlotte based SFTV   Author, journalist and, now tv channel owner, Susan Flowers, PhD, is officially launching SFTV at the United We Serve Black Tie Reception to benefit Operation Purple. Operation Purple, which sends children of military

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My mother always said “you only get one chance to make a good first impression”. That is absolutely true in business if you want your business taken seriously. As a marketing consultant firm, one of the things I do on a routine basis is evaluate the content of a business’ website and its marketing collateral. In

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My mother always told me that “you only get one chance to make a good first impression”. Nowhere is that more true than in business. As a marketing consulting firm, we frequently review websites and marketing collateral. One of things we constantly hear about is how difficult it is to write; everything from “there’s no

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There has been more attention this year on small business than I recall ever happening before. For instance, as we approached Thanksgiving, Shop Small Saturday advertising was much more prevalent online, in stores and on the news. There has also been a great deal of talk this year by politicians and economists about small businesses

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According to author Patsy Stone “you can never have too many hats, gloves and shoes”. I don’t know about gloves but, in today’s world, it seems we are all wearing more hats.  The shoes thing is a topic all in itself. LOL. But, back to the hats.  I Googled the subject “entrepreneurs wearing more hats”.

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According to author Patsy Stone “you can never have too many hats, gloves and shoes”. I don’t know about gloves but, in today’s world, it seems we are all wearing more hats.  The shoes thing is a topic all in itself. LOL. But, back to the hats.  I Googled the subject “entrepreneurs wearing more hats”.

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