The rise of social media completely transformed the way in which companies build their advertising campaigns. Companies must now adjust their ad dollars toward social media. The old adage in advertising and marketing is advertising budgets follow eyeballs, and everyone’s eyeballs are on social media. The evolution of social media and how companies market their brand and profit from it is more than just a passing fancy, it is a full on paradigm shift.
Here are a few statistics that support the evolution of social media marketing and how prominent its role is in the bottom line of companies that use aggressive digital campaigns:
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