Social Media Pro is an online, self guided course that will deliver the exact hands-on information you need in five very practical self paced sessions delivered over four weeks.

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course, you will be guided step-by-step on the creation of your social media system.

Tired of theory and ready for someone to show you how?

This course is not an exercise in theory, it’s a plan of action created by one of the leading small business social media marketing practitioners. The end result of this course is that you are able to effectively and efficiently integrate social media into your overall marketing plans.

This course is unique as you will receive a new lesson each week for five weeks.

Each lesson includes:

  • A video presentation
  • PDF presentation and video transcript
  • Action steps
  • Resources for each step
  • Supplemental videos to guide you through the action steps

You’ll never get overwhelmed because we give you just enough to do each week without overloading you with the entire program. Our test participants found this to be the most helpful aspect of the course.

Here’s the full agenda:

Session One – Creating a Social Media Strategy – Before choosing your social media tactics, you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session, we will design your social media listening station.

Video: Session 1 Lesson
Video: Basics of Twitter Search
Video: Google News and Alerts
Video: Using Google Reader to Listen

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session, we will look a the best ways to create and optimize profiles and other social media real estate.

Video: Session 2 Lesson
Video: The Google Personal Profile
Video: Creating Local Search Profiles
Video: Basic Facebook Set-up
Video: Embedding YouTube Videos
Video: Optimizing Your LinkedIn Profile
Video: Optimizing Brand Assets
Video: The Basics of Podcasting

Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session, we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

Video: Session 3 Lesson
Video: WP Settings
Video: Installing WordPress
Video: Blog Posts
Video: WP Pages
Video: WP Widgets
Video: WP Plugins
Video: WordPress Themes

Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session, we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

Video: Session 4 Lession, pt1
Video: Session 4 Lesson, pt2
Video: Twitter Search
Video: Twellow
Video: Tweetdeck
Video: Facebook Fan Page
Video: Facebook FBML
Video: LinkedIn Profile Organizer

Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session, we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

Video: Session 5 Lesson
Audio: Getting Things Done
Video: Twitter Feed
My Social Media System
Video: Netvibes Dashboard
Video: Facebook Fan Box

Get it now for only $99

You may also enroll in the Local Search Pro Program by contacting us to learn about group and 1-on-1 coaching options. We use the same online materials but  give you the tremendously powerful advantage of working in person with a Duct Tape Marketing Consultant.