Embrace The Marketing HourglassTM Maybe you’re familiar with the marketing funnel concept: get as many prospects in the top of the funnel and choke a few through the small end. The Marketing Hourglass suggests that there is a logical path through which each prospect should be led, starting with the large end of a funnel. However, as

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Most business owners spend most of their time working “in” their business, leaving no time to work “on” their business. Now two Charlotte-based marketing experts, Alan Adler and Paul Davis are making access to credible marketing information easier.  In collaboration with Ken Paulus, Director of IMAF Charlotte, they developed the StrategyB4Tactics Workshop series to offer

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NextStep Marketing in conjunction with Rosiemedia is proud to announce a NEW Small Business Marketing Program for 2012.  The Group Catalyst Program is an outstanding 6 month virtual program taught by two Duct Tape Marketing Consultants, Rosie Taylor (Rosiemedia) and Paul Davis, MBA (NextStep Marketing). The Group Catalyst Program is a special edition based on the core elements

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Practical effective marketing is simply a system. While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative voodoo thinking” – marketing is not only a system, it may be the most important system in any business. To understand how to

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Press Release: Re:  StrategyB4Tactics Workshops 101 & 201 Workshops to assist small business owners with their strategic market planning. Most business owners spend most of their time working “in” their business, leaving no time to work “on” their business. So, two Charlotte-based marketing mavens, Alan Adler and Paul Davis have collaborated to create StrategyB4Tactics Workshops

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Looking for more information on how to grow your business?  Trying to get your head around marketing strategy?  Then check these sites: StrategyB4Tactics.com BuildAStrategy.com RosieMedia.com GettingTheFishToSwimToYou.com  

November 3, 2011 5:30 – 9:00 PM Enventys – 520 Eliot Street Charlotte, NC  28202 Today, cutting through the noise to find quality content on how to market, finance and grow your business is a full-time job. Most of us are already working non-stop “in” our business, so it is difficult to find the time

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Paul Davis – NextStep Marketing  Presents 7 Steps to Small Business Marketing Success Date: Friday Sept. 23, 2011 at 7:30 AM Location: Charlotte SouthPark Meetings: 7:30 AM Every Friday Morning, the Park Place Restaurant, 10517 Park Road, Charlotte, NC 28210-8406, (704) 295-1588.  Guests/Visitors Welcome at all Regular Meetings.   Don’t miss this week’s meeting!  Our guest, Paul Davis

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Creating a Social Media Strategy – Before choosing your social media tactics, you need to align your activities with your objectives. One of the best ways to do this is to listen first.  Learn how to develop social media strategy and tactics. Checkout Social Media Pro under the “Products Tab”. 

Choosing the right CRM can be a bear! In my past life as a Director and VP of Sales, my sales teams used ACT for Lotus Notes, Saleforce.com and SalesNow. Recently I tried one designed specifically for the Mac but it was very difficult to implement and use. All CRMs have their ups and downs,

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