7. Live by the marketing calendar The scarcest resource in any business is time. There is always more to do than possibly can be done. Some people deal with this by simply shutting down and doing very little. Marketing momentum requires consistent work over the long term and is best managed by creating a marketing

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5. Orchestrate the lead generation trio With a fully functioning lead generation system in place, a significant portion of your leads can originate from referrals. However by expanding your system with the addition of advertising and public relations, you amplify your efforts in each. When a prospect comes in contact with your advertising message, reads

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JOIN A FREE DISCOVERY CALL ABOUT A POWERFUL NEW PROGRAM FOR SMALL BUSINESSES (Davie, FL) January 4, 2012 – Duct Tape Marketing Consultants, Paul Davis and Rosie Taylor invite small business owners to learn about an innovative group consulting program by joining a free Discovery Call on Monday, January 16, 2012. Davis and Taylor will

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At NextStep we are constantly working to meet our customer needs and expand our knowledge.  Most recently Helen Davis from NextStep Marketing completed WordPress and HTML 5 Training from Sterling Ledet & Associates in Atlanta, Ga.  Congratulations Helen! 

Part 3:  Marketing Calendar I have clients who would run various marketing campaigns without thinking about their message, delivery process and content.  They wasted their time and money on useless marketing programs with no process to benchmark their effectiveness or success. Their marketing failed because they had no plan or strategy behind their messaging. To

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Part 2:  Tactics When planning for the next year, I review, repurpose and create new content and marketing tactics.  Tactics define the specifics around “what” you will do to implement your marketing strategy.  The primary goal of marketing is to build “know, like and trust” with my target clients.  Old washed up tactics and materials

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My name is Paul Davis, MBA and I own NextStep Marketing, a Charlotte based marketing consultancy focused on helping small and medium sized businesses.  My professional background spans 30 years in sales and marketing. I am a certified Duct Tape Marketing Consultant. At NextStep Marketing, we place an emphasis on strategy by helping clients identify

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NextStep Marketing will be one of the make money online casino featured companies on this week”s edition of Charlotte Small Business Spotlight. The show will air on Friday Dec. 9th at 630am on WJZY TV.

There has been more attention this year on small business than I recall ever happening before. For instance, as we approached Thanksgiving, Shop Small Saturday advertising was much more prevalent online, in stores and on the news. There has also been a great deal of talk this year by politicians and economists about small businesses

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Helen Davis from NextStep Marketing is now a Certified Constant Contact Expert. If you want to maximize the power of your email marketing, event marketing or social media please drop us an email at hdavis@nx-step.com. Constant Contact is an excellent marketing tool for any business! Congratulations Helen!