The Ultimate Cheat Sheet for LinkedIn Profiles

​With more and more companies and businesses establishing a presence on social media, it's more crucial than ever to make sure your LinkedIn profile shines. It's not just about filling in your information -- even though that is a big part of it. It's about using the right information in the right places. Having a great LinkedIn profile takes some hard work and the proper knowledge, but it's worth it. A properly filled out profile can help you find new clients or land that new job.

• Use your full name. Using your full first and last name will help people connect with you better. It's best not to use nicknames here. 
• Craft your headline wisely. Make sure it describes you as a professional, and helps you stand out in your field. Get creative, but keep it short!
• Profile Photo is a must! Having a great photo is key. Keep it professional but friendly -- you want to appear approachable but not too casual. No duck face, crazy backgrounds, or family pets -- you want to appear as you would if you were at work. 
• Fill out your background summary and experience. Tell people what you've been doing, how you've been doing it, and where you want to go in the future. Adding social media links, awards, video clips, screenshots, slide shows, or even links to articles that mention you or your work is a great way to back your information up and show that you are who you say you are. 
• List your skills, projects, awards, certifications, and education. This information helps mesh with everything else you've included, and showcases who you are and where you've been in your professional life.

LinkedIn is your social media version of a resume, so it helps to remember that if you wouldn't put it on your resume or say it in an interview, then you don't want it on your profile. Keeping the tone creative but professional will help you tremendously. You can find more great tips to help you maximize the impact of your profile in this great article. 
If you have any more questions or would like feedback, please feel free to contact us!
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Digital Marketing Charlotte
Sales Marketing & Business Development

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