Facebook. Twitter. Instagram. These are all household names that harbor a dark secret. Reputation. That's right. Your reputation is built around your image on social media sites. This is the first place in which people search your name and you wouldn't want a bad rep to ruin your business image. With our Reputation Management, worrying about what you post on social media becomes a thing of the past.
Here are 10 Quick Tips About Reputation Management.
1. Have a social media presence:
Having no social media presence can be just as bad as having a negative presence. Facebook, Twitter, etc. can all help your business succeed and grow with positive reviews and engaging content. It also helps customers connect in a way that is preferable for them, resulting in more customer loyalty.
A proper blog will help drive traffic to your website. Using the proper SEO tactics can make or break your blog. Once there, clients can read more about your business and how you can help them.
3. Ignore the trolls:
Too many times, well-meaning businesses allow themselves to interact too much with customers. Arguing with the public is a big no-no and will only hurt your credibility.
That's right. Apologize. Apologizing not only shows that you are in control of your actions, it shows that you care enough about your customers and clients to make things right.
If a client complains about a product or service, listen to them. They could be voicing something that other customers are feeling but are too afraid to say. Listen to complaints and come up with a way to rectify the situation and keep the client satisfied. This is how you gain a loyal following.
Be bold, be creative. Adding a bit of flair to your online presence can do wonders for separating you from the competition. People will remember that you stood out as a leader and will return to you because of it.
7. Rep Watch:
Have someone check all your online presence frequently, to catch any mistakes as they may come up and to deal with any negative reviews swiftly.
8. Press Releases:
Writing press releases for new products and services can be a great way to get the world out quickly across all platforms. You'll have a definite edge up on the competition that doesn't. These also rank high in Google keyword searches.
Wikipedia should never be ignored. With the ability for people to edit a page at a whim, it's imperative you keep an eye on your Wikipedia page (if you have one) almost daily.
10. Hire a Reputation Management Company:
Social media and online web presence in general can be a hard thing to manage on your own. Please contact us and we can help you optimize your web and social media presence so you can focus on making the most of your business.
NextStep Marketing Reputation Management