Shortly after the advent of the internet, social media usage of all types has exploded. Although many of the platforms are utilized for entertainment, the connections forged by the internet also have professional applications. Perhaps the most well-known professional network is LinkedIn, a site launched in 2003. Functioning as a dynamic log of professional achievements, work history, peer and supervisory endorsements, and professional contacts, LinkedIn is a powerful tool for both job searching and networking. Following are five interesting facts about the site LinkedIn.
1. LinkedIn is the largest professional network
With over 433 million registered members, LinkedIn boasts the largest network of professionals in the world. 128 million of the users are from the United States, but large numbers of users hail from around the world.
2. LinkedIn is global.
Not only does LinkedIn support 24 languages, but it hosts offices in over 30 countries worldwide, including China, the UK, Australia, Japan, India, and the Netherlands. The site provides geographic reach into over 200 countries.
3, LinkedIn is growing.
According to its newsroom statistics, approximately 2 new users are registering for LinkedIn every second. The registration rate is highest among recent college graduates and the student population. The company itself is growing accordingly; in 2012 the company hired just over 2,000 employees, a number that has more than quadrupled in the years since. Their total revenue advanced by 35% year-on-year, totaling $861 million.
4. LinkedIn is active.
Many users on LinkedIn are highly active members, with 35% accessing the site daily, and 42% updating their profile on a regular basis. Over a third of members pay for premium accounts, granting them larger profile headers, moving users to the top of search results, and allowing users to see who has viewed their profile within the past three months.
5. LinkedIn has a diverse membership demographic.
With 1 out of 3 professionals around the world holding registered memberships, LinkedIn reflects a variety of ages and incomes. While 13% of millennials use LinkedIn, 41% of millionaires have accounts. 1 in 20 accounts are held by recruiters, making LinkedIn a popular source of candidates for those seeking new hires.
Fast-growing and globally acknowledged, LinkedIn is a strong example of marketing success. Moreover, the site is a powerful resource for those seeking to reach an abundant population of working professionals. For information on LinkedIn facts and statistics, please contact us.