Twitter is a social media giant. According to The Statistics Portal, more than 310 million people used Twitter in the first quarter of 2016. It is safe to say, Twitter is an icon.
People from all demographics turn to Twitter to learn about what is happening around the world now. Everyone from professors to movie stars use Twitter to reach their friends, fans, and families. But the benefits of Twitter does not stop there. Smart business owners around the world have learned that Twitter is a fast, easy, and reliable way to reach their target base. Let's look at four ways Twitter can help grow your business.
By using Twitter to build your brand name and reputation, you are catapulting your brand. When we use Twitter, we ask people to follow us (keep up with us) and to "re-tweet". This means to forward our message to their followers. In many cases, people will keep the tweet moving. Every time someone forwards your message, new potential clients are seeing your name. Twitter is one of the fastest ways to build your brand.
2. Grow your network (client base)
This ties in with number one. Twitter is a community activity. People share information and help each other. Businesses support each other. This means more people see your business and your name. More people follow you as your network grows. Twitter is a very effective way to market yourself.
3. Build your reputation
When a customer asks a question on Twitter, it is very easy and fast to answer them online. This shows them (and others) that you care about your clients. There is no calling the office, writing e-mails, or forms to fill out. This immediate action is a primary source of customer service.
4. Promote special events
Once your Twitter is up and running and you have established a network, you can use Twitter to advertise specials, sales, and events. It is a fast way to get the word out to your clients and it is effective. This saves you time and money and is a brilliant direct marketing tool, sure to bring you business.
Twitter is a powerful business tool. Contact NextStep Marketing, LLC and let the experts show you how to use Twitter to grow your business.
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