Lean on Leverage and Delegation to Grow Your BusinessStarting a new business often requires people to wear multiple hats. While that may be initially necessary due to lack of resources, as your business grows and more people join your team, this kind of mentality can hinder growth. In fact, one of the most important things any leader can learn is the powerful impact of leverage and delegation.
No matter what role in an organization, if you want to be effective it’s imperative to consider the following:
Understand the best uses of your time
When we learn the power of leverage and delegation, we learn the value of our time and energy. Early on, as the CEO of a small business, it may have made sense to review copy if you didn’t have a marketing manager on staff. But once you’ve added in those roles, does it really make sense to spend your time doing line edits?
It doesn’t. That’s a poor return on the investment of your time.
Likewise, agreeing to tackle every little task that comes across your desk will only divert your deep focus and attention on the things that matter most. Instead, dedicate your time to the most important tasks, and delegate the rest.
If you find yourself struggling, think about the Eisenhower Matrix. Is this task something that is important, urgent, and something you specifically must do? If it is, dedicate your time to that task. Otherwise, either schedule it for a later time or delegate the task to someone else.
Work with talented people whose vision aligns with your own
If you’re used to having your eyes on every aspect of the business, it may be difficult to let others take over. But there’s incredible power in leveraging the talent of others to take your business to the next level.
A business grows when everyone in the business works in a spirit of collaboration, trust, and dedication to a company’s vision. But too often companies are riddled with people who refuse to leverage the talent around them and foster an environment built on trust. Unfortunately, that cuts out other people’s thoughts, ideas, and ingenuity. Over time, that lack of trust leads to poor growth and bad morale.
The truth is, people specialize in things for a reason. Instead of trying to accomplish everything yourself, work with and hire talented people whose gifts enhance your business–and then trust them.
Have questions on hiring best practices or task ROI? Comment below or reach out to us at firstname.lastname@example.org. As a sales and business development consultant over 35 years of experience in customer service management, I’m happy to help you find the tools you need to make your business a success.