Customer Personas: Marketing To Your Ideal Customer

Congratulations! You've decided to take your passion and turn it into a business. You have an office, an assistant, a phone, a computer, and your product or service ready to go. Great! Now what? First things first. You need someone to sell to, but who is this customer of yours? This is where Customer Personas come into play. 

If you have not heard the term "customer persona" you are probably wondering what it is and why you need to know about it. Simply put, the customer persona is a mark-up of sorts, an imaginary person, who represents your ideal customer. So who is this person who needs your product or service? You can't effectively market and sell to everyone, so you have drill down and target that segment of the population who needs you or your product. When creating your customer persona you can be very general or very detailed. The more detailed you are, the better you know this imaginary person and how to sell to him or her.

The two primary personas are the negative persona (who is absolutely not right for your product or service) and the buyer persona (who you want to market to because they are the perfect fit for what you are selling or the service you provide). Some things to consider when creating your buyer persona include: sex, age, income, education, employment, marital status, etc. Of course, depending on what your product is, you may want to get even more detailed in your buyer persona. Once you figure out who this ideal person is, you can define a marketing strategy geared at that segment of the population. If you sit down and start to write out a list of attributes that your perfect customer possesses, you will be surprised to see just how detailed you can get. Then, you are on your way to finding him or her.

Please feel free to contact us with questions about how to find your ideal customer. Your business and our experience are a perfect match!

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