​Social Media- Transforming Marketing and the Bottom Lines of Prominent Companies

The rise of social media completely transformed the way in which companies build their advertising campaigns. Companies must now adjust their ad dollars toward social media. The old adage in advertising and marketing is advertising budgets follow eyeballs, and everyone’s eyeballs are on social media. The evolution of social media and how companies market their brand and profit from it is more than just a passing fancy, it is a full on paradigm shift.

Here are a few statistics that support the evolution of social media marketing and how prominent its role is in the bottom line of companies that use aggressive digital campaigns:

• E-Marketer and The Wall Street Journal project that companies will spend $35.98 billion dollars worldwide on social media marketing by 2017.
• Marketing analysts expect Facebook alone to generate $15.5 billion dollars in ad revenue.  
• According to E-Marketer, companies in the U.S. and Canada expect to spend nearly $10 billion by the end of 2016.

A perfect example of the dominant role social media marketing plays in today’s advertising is The Economist. The company’s social media channels helped the brand increase its profits by 13 percent year-over-year in 2015. The social channels also played a pivotal role in helping the company increase the amount of subscribers to its premium package. The company’s digital subscribers topped 300,000 in 2015 due in large part to its social media marketing campaign.

Let NextStep take your brand to new plateaus by allowing us to build a social media marketing campaign that will increase sales and convert traffic into customers. Contact us and watch your bottom line grow with an aggressive, proven campaign that works in today’s digital era.

          NextStep Marketing | Carolina Digita Marketing Agency | Charlotte Social Media Agency

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