What is a squeeze page?
In Internet and online advertising vernacular, a squeeze page is a Web page that contains information that would interest the marketer's targeted readers. Squeeze pages are designed to obtain a reader's name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date. (Vangie Beal) Squeeze pages are also referred to as landing pages.
What is the purpose of a squeeze page?
The purpose of a squeeze page is to gather email addresses from potential customers. Email address are an important lead generation tool for businesses. By opting-in, customers have given you permission to send key marketing messages and information to them. The larger your list, the more opportunity you have to educate your clients on your products, services, etc.
Squeeze pages can drive traffic to your website. The goal is to have good educational content about your products and an enticing offer or promotion prompting customers to buy. Incentives, often referred to as "calls to action"' should include something of value to your audience and is important to your message. Incentives should be unique to you and your message and should align with your website content and offering. Here are some examples of squeeze page incentives.
By Vangie Beal, Define “Squeeze Page” http://www.webopedia.com/TERM/S/squeeze_page.html