If you are ready to get the message about your product or service out in a bigger way, then you need to have a marketing strategy to accomplish this task. In order to keep it all organized and on a schedule that coincides with what you have going on at any given time, you need a marketing calendar. The importance of a marketing calendar should not be underestimated!
1. What is a marketing calendar?
Your marketing calendar is basically all of your strategies organized in such a way that what you plan on doing is assigned to a date and a person to execute that particular task. Think of it as a blueprint for your marketing success!
2. Elements of a marketing calendar
There are some basic things every marketing calendar should include in order to maximize its effectiveness: the name of the effort or project, the date or date range the effort will occur, the name of the person in charge and his/her contact information, the marketing team members who will be involved, and a space for notes and reminders concerning the task.
3. Building and using a marketing calendar
Once you have all of your marketing plans organized, meet with your marketing team to discuss the dates the efforts will take place. Think of the meeting as taking everyone's great ideas and putting them all on paper in one place. Assign dates to the marketing efforts. Then, assign staff members to oversee the tasks so they are executed on time and done correctly. Once you have it all organized, of course, it is important to adhere to the plans that are in place. The process of getting everything organized can be a bit overwhelming, depending on the size of your business, but in the long run it is well worth the time it takes to build a marketing calendar.
A marketing calendar will help with budgeting and getting your company's name out into the public in an organized and effective way. Perhaps the most helpful thing about a marketing calendar is, if done well, it makes the marketing process less stressful. Be sure to save your marketing calendar to use next year so you will have something to look back on and use when you begin work on next year's campaigns!
If you are ready to start working on your marketing calendar, or if you need assistance with any other aspects of your marketing, please contact us. We'd love to help you!