With everything you have on your plate, why should you prioritize reputation management? Because 81% of online shoppers conduct research before they make their big purchases, and your company won't make the cut if it's dogged by dissatisfied reviews or negative journalism. Here are 4 ways to keep your online reputation strong and attractive.
1. Address false claims. Do regular online searches on your company name and products. See what the competition and your customers are saying about you. If it's not true, intervene, and don't forget to involve your legal team if necessary.
2. Correct misinformation. If you see false information published about your company or its products, don't just call it out. Provide the correct information and request that it replace the false material. If this is impossible, request that it be displayed as an addendum where it will have maximum visibility to site visitors.
3. Answer common questions accurately. Potential and existing customers often ask the same questions repeatedly. Draft a Frequently Asked Questions (FAQ) document and post it on your website. Make sure it's available to your customer service staff. Making your answers consistent makes misunderstanding far less likely.
4. Appreciate positive feedback. When you get glowing reviews or testimonials, make sure to offer your thanks. Satisfied customers are your reputation's lifeblood, and they are (unfortunately) less likely to take time to write a review than someone with a gripe. Make sure you show your gratitude!
Reputation management is a key element of any digital marketing strategy, and these 4 concepts will help your company shine in the online marketplace. Do you have more questions? Let us know, and we can help you build a strategy tailored to your organization's needs.
Tags: The Importance of Reputation Management, Online Reputation Management, Reputation Management a Digital Marketing Strategy
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