At NextStep, our business focuses on three key areas: Sales, Marketing and Business Development. While much around sales and marking is fairly straight forward, attracting new customers and driving profitability, we are often asked what exactly is business development?
Business development, unlike sales or marketing, extends across different departments, ranging from human resources to vendor management. It also includes creating larger frameworks and business plans that include setting up infrastructure, best practices, networking, partnerships, and cost-savings strategies – all of which ladder up to a larger goal for the company.
Since 2007, NextStep has been involved in several business development projects. From helping a new business open its doors to aiding established companies reach the next level of growth, we’ve participated in a number of projects at a variety of different levels. We’ve helped companies reach their highest potential, helping implement strategies, tools, and models including:
Business development encompasses all areas of growth and is key to driving change, launching new products, developing new business units and starting new organizations. At NextStep we are a business development organization and we help organizations launch, grow and change. Want to know more contact us and we would be happy to discuss your business development opportunity.