Marketing Facts
- 70% of searches on a mobile device are followed up with an action within one hour (Bing)
- 80% of traffic to a website begins with search query (Formstack)
- Over 2.6 billion local searches are performed monthly and that number grows more than 50% each year (Small Business Community)
- Customers who receive email marketing spend 83% more (iContact 2013)
- 67 percent of customers give their email addresses to companies to receive discounts and promotions (ClickZ)
- Social media is the primary distribution channel used for content marketing, followed by e-newsletters and websites. Facebook is the most popular (and most effective) social media platform used to distribute content, followed by Twitter and YouTube.(Source: The Content Marketing Institute)
