Marketing Consulting

“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” (Source: Guy Kawasaki)
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Most business owners spend most of their time working “in” their business, leaving no time to work “on” their business. We focus on educating clients on how to increase market exposure and improve sales performance. At NextStep, we believe in strategy first and work collaboratively with client leadership to define, monitor and implement inbound sales and marketing tactics that drive success.
Strategy First
  • We believe that everything starts with a well thought out strategy. 
  • A strategy is only a dream without concrete tactics to fulfill it.
  •  Goals are established on a short and long-term basis to measure your progress to strategy achievement.
Marketing Tactics​
  • Inbound marketing tactics are those behaviors and structural changes that are required for meeting your goals and long-term strategy.
  • ​Inbound marketing strategy involves attracting strangers through blogs, SEO, keywords, local directory listing, social publishing and converting them to leads using enhanced landing pages, calls-to-action, and forms.​​
  • 91% of search engine users say they always (or most of the time) find the information they are seeking when they use search engines. (Source: Pew Research Center)
We typically are involved in:
  • Building a solid Marketing Strategey
  • Establishing specific bi-weekly or monthly behaviors and monitoring them
  •  Work with your staff to create an understanding of the revised approach
  • Leadership coaching to provide support for changed behaviors
  •  Work with your existing marketing resources to ensure maximum return on investment
  •  A profitability review of the new efforts
  • Quality assurance reviews to ensure tactics are directly tied to goals and strategy
                                                         
Are You Eager To Finally Achieve Results?  Contact Us Today To Get Started On Your Free Consultation!
What We Do

Marketing Strategy
Marketing Plan Creation
Communications Plan
Go To Market Strategies
Inbound Marketing Plan

Consulting Services
Brand Awareness
Marketing Audits
Market Research
Market Segmentation

Communications
Communications Calendar
Email Marketing
Public Relations
Social Media Marketing
​Digital Marketing
Content Creation
Marketing Materials
Website Design
Local SEO
National ​SEO
​Reputation Management