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I founded NextStep Marketing in 2007 with a goal of educating clients on how to develop a clear strategy for increasing market exposure and improving sales performance. What I discovered is that a lot of companies needed more than just the knowledge. They needed someone to step in and be hands-on throughout the process.
Over the past 8 years, I have acted as an interim executive for a multitude of clients both large and small. For the past 2 years, I have been the acting Vice President of Sales & Marketing for a well-funded startup generic pharmaceutical company. In addition, I recently completed a 6-month sales operations project for a large biotech research company and, continue to work with several organizations in the sales, marketing and, organizational operations space.
Through understanding and identifying organizational goals and objectives, I assist clients in creating strategies, communications, processes, and procedures to grow top line sales through greater market penetration. My focus is:
Over the past 8 years, I have acted as an interim executive for a multitude of clients both large and small. For the past 2 years, I have been the acting Vice President of Sales & Marketing for a well-funded startup generic pharmaceutical company. In addition, I recently completed a 6-month sales operations project for a large biotech research company and, continue to work with several organizations in the sales, marketing and, organizational operations space.
Through understanding and identifying organizational goals and objectives, I assist clients in creating strategies, communications, processes, and procedures to grow top line sales through greater market penetration. My focus is:
- Sales management and consulting.
- Develop and execute marketing strategies for a diverse range of clients from sporting apparel to financial planners to bioscience/drug discovery companies.
- Oversee new product launches, sales cycle management, and channel communications.
- Execute client projects coordinating internal/external partners and resources while advancing project timelines and monitoring budget controls.
- Managing and developing sales teams.
- Directed day-to-day sales and marketing operations including deal negotiation, pricing, and CRM development.
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Helen Davis has 20+ years in developing collateral of all types for our clients and is now a Certified Associate in Project Managment. For Helen, it is all about understanding the client – who they are and the message they want to convey. A key part of success for all businesses is crafting the right message to reach their target market. However, the creative process can be a challenge for a lot of businesses and she can help take the stress out of that process. Helen has developed materials for clients for the past 20+ years in the financial industry, public school districts, auto sales industry, and others. She develops websites, press releases, newsletters, email marketing campaigns, brochures and, social media content in addition to helping redevelop existing collateral and websites.
Specialties: Project Management; Microsoft Office in both Mac and Windows environments; Microsoft Publisher; Email Marketing; Twitter; Facebook; LinkedIn; and other social media; Copy Proofreading and Editing; office management.
Specialties: Project Management; Microsoft Office in both Mac and Windows environments; Microsoft Publisher; Email Marketing; Twitter; Facebook; LinkedIn; and other social media; Copy Proofreading and Editing; office management.
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Madelaine Davis is a graduate of both the University of North Carolina – Greensboro where she graduated Magna Cum Laude with a double major in History and Women’s and Gender Studies with a minor in Anthropology, and Johnson and Wales University – Charlotte where she graduated Summa Cum Laude with a degree in Culinary Arts. She is a tremendous asset in assisting with all aspects of NextStep Marketing.
Madelaine uses her strong writing and communications skills to assist the firm with collateral development for clients as well as for NextStep Marketing. She has used her expertise as a writer, photographer, and marketer in a number of ventures, both business and nonprofit related.
Specialties: Microsoft Office; Twitter; Custom Facebook pages; Website Design; Social Media Management; Communication; Customer Service; Copy Proofreading and Editing; Types 100 wpm; file systems creation and management; basic office management and organizational skills; adaptable and creative problem solving; strong team player.
Madelaine uses her strong writing and communications skills to assist the firm with collateral development for clients as well as for NextStep Marketing. She has used her expertise as a writer, photographer, and marketer in a number of ventures, both business and nonprofit related.
Specialties: Microsoft Office; Twitter; Custom Facebook pages; Website Design; Social Media Management; Communication; Customer Service; Copy Proofreading and Editing; Types 100 wpm; file systems creation and management; basic office management and organizational skills; adaptable and creative problem solving; strong team player.
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Paul B. Davis, Jr. is a graduate of the University of North Carolina – Greensboro where he graduated Summa Cum Laude with a degree in Media Studies. For the past 4 years, Paul has utilized his skills in photography, writing and communication to assist several NextStep clients. He is a constant contributor to collateral for client websites and email marketing campaigns.
Paul’s multi-faceted approach to marketing communication has made him an invaluable part of the team. With his talent in photography and exceptional communication skills, he has created content that ranges from technical articles for blog posts to website content to product photo shoots. Paul is an integral part of providing top level services and customer care.
Specialties: Microsoft Office, Website Design, Social Media – Instagram, Twitter, Facebook and others; Communication – Verbal and Written; Copy Proofreading and Editing; general office management and organizational skills.
Paul’s multi-faceted approach to marketing communication has made him an invaluable part of the team. With his talent in photography and exceptional communication skills, he has created content that ranges from technical articles for blog posts to website content to product photo shoots. Paul is an integral part of providing top level services and customer care.
Specialties: Microsoft Office, Website Design, Social Media – Instagram, Twitter, Facebook and others; Communication – Verbal and Written; Copy Proofreading and Editing; general office management and organizational skills.
